What is a Niche?
A Niche is being a part of a unique something. Belonging to a specialized & unique population of people. Having a specialty product or service. A prime example of a niche can be that you are a beautician, well know for just doing a special type braiding. You might do a perm or a set every now and then but, your primary focus and niche is braiding.
I remember once hearing about a lady who created all types of flavored popcorn. Typically when you go to a black tie party or event, you may on occasion see them serve, vanilla, white chocolate, even Cajun and jalapeno flavored popcorn. That in my opinion would be considered a niche!
When you began to create your online presence, you want people to know who you are and exactly why you’re here. As quickly as one can say your name, you want people to know exactly what you do!
I get so excited when I listen to Vince Reed because he always share from his heart. Not only is he a lead generator expert but, he always gives up the goods! People know his name because of his specialty niche in lead generation.
Most bloggers, podcasters, life coaches etc are known for a particular type of specialty. Yours could be marketing, personal development, weight loss & nutrition, zero waste and things of that nature. Whatever you decide, make it stand out in the crowd.There are billions of people on the internet! Make them know your name and your personality.
When people hear my name from people that know me (On & OFF the internet), I’m most often sighted as being the entrepreneur with multiple streams of income. The one key thing that everyone knows to be my specialty is Real-estate. Another really popular thing that people know me to do is coaching & training. Even though I have six streams of income. These two will always float to the top because they are the two I’m most visible at doing. They can be labeled as a niche.
Finding your specialty (niche)
When creating and identifying with your niche, you will want it to quickly be realized as being the expert in your particular niche market. Most people that are looking to create online profits use their niche to do so.
The question is always, “how do I find my niche”? I really believe 90% of the time the real question is “ How do I find something I can use to make profits online”?. Both are two really good questions to ask. I believe they can compliment each other.
Your niche is usually going to be something you love to do so much, that you could literally do it for free. When you find it, you then want to find a way to use it, to generate a profitable income.
It’s always wise to do a keyword search to see if it’s something everybody else is interested in too. If you are the only one passionate about that niche, you probably won’t make much profits.
Profits are best able to be made when you have a scenario of supply and demand. You’re not going to have a need to supply anything, if there’s no market demanding what you have.
So what is that one thing? This is where you really want to brainstorm your life. You may be over the top enthused about? It might be make up. In fact you may even have a desire to do makeovers for a small fee. Is that something you can take to the online world and teach for a small fee? Think it out.
Using makeup as your example, you would also want to research how many other make up artist are out there and what exactly are they marketing. Then go overboard to make your technique, product, or your way of doing make overs something uniquely different.
The whole point is to make yourself within this niche, stand out. Make it so irresistible that anyone and everyone in your target market will want to learn your system or technique. [clickToTweet tweet=”Make it so irresistible that anyone and everyone in your target market will want to learn your system or technique.” quote=”Make it so irresistible that anyone and everyone in your target market will want to learn your system or technique.”]With the right focus and marketing. You will earn lots of profits.
Study online income reports and find out what’s hot and what’s not. What’s creating the most money. Then take your product or service and sorta follow the same patterns as they did to create profits.
Marketing your niche online
Blogging is a sure way to talk about your niche. There’s also podcasting and YouTube marketing to get out there. You can also utilize social media marketing to promote your niche and create profits.
Social media platforms like Pinterest, Instagram and Facebook are great places to talk about and promote your niche product. I was listening to “How to Build an Audience” on byRegina.com and she suggested to create 5 signature pieces that people can use to to get to know you and your brand. These pieces are going to be used like drop cards. This is your way of dropping by to tell people that you’re ready and willing to serve them.
Since I’ve decided to shift my entrepreneur presence to online, I chose blogging as my main (go-to-piece). This is where I share my thoughts and help people get unstuck with their thinking. People are always sharing their “what if” scenarios and ideas with me for making money. So blogging helps me to help many people that has some of the same “ what if” questions.
My goal with my blog is to help people shift their thinking from “what if it don’t work” to “what if it does work”.
I aim to help novice entrepreneurs utilize the internet to create profits for their small business platforms. Also for those of you that have ideas for creating profits online, I want to help you bring those ideas to reality.
Some of you will also want to know how to bring your ideas from a brick and mortar business to a visible internet business. I will be here to give you workable suggestions on how to make that happen.
No matter what offline business you have, you will almost always need to utilize the internet to make that business visible to your community and to the world.
My Niche
My niche is helping novice entrepreneurs learn how to use the internet to improve their mindset, their bodies and their bank accounts.It took me lots of brainstorming and thinking out loud to find out what I was passionate enough about to share with the world. I found out that I could talk for hours about personal development, entrepreneurship and good health. Without personal development and good health, one would not be able to run a business efficiently and effectively.
Now I’m on my journey to help you keep thinking positive and put massive action behind your creativity, To help you set goals that will move you quickly to making your dreams a reality.
Last but not least, I want to help you identify with income producing activities you can do daily, that will make your bank account keep smiling!
I hope I’ve helped shed a little insight with identifying your niche and how to know if there is a market for your offering. Remember, If the demand is there for your niche, you can become the supplier and create profits along the way.
It’s been a pure plum pleasure sharing with you today!
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I will see you on the other side!